Lorem Ipsum is simply dummy text of the printing and typesetting industry.
A Fortune 500 company and distributor of vehicles with a strong expertise in the market for a considerable time wanted to reassess and fully understand the market opportunities for automobiles in Vietnam and to identify suitable market growth strategies in the coming years. Demand for modern services is increasing among the local entrepreneurs in Vietnam and disposable income levels have grown strongly recently. However, while people in urban areas have a higher awareness of new automobile offers and efficiencies in consumables, those in rural areas do not.
We proposed a unique approach to research for the size, characteristics and market situation of this fragmented market in Vietnam. The study not only focused on understanding the target segment but also analysed the Vietnamese competitive landscape, overall transport situation, maintenance costs and service providers and types of distribution to deliver a growth strategy. The workshops conducted with the client to devise a high level growth strategy, covering the development of distribution tactics and segment choice, served as input for the business head and regional strategy unit. After several reviews, the client successfully built a suitable plan to maintain its presence and conducted further research on selected product lines to introduce into Vietnam.