The 3M Company has operations in more than 60 countries globally, with major investments in South America, India and China. One of these investments is a mining operation in Brazil. At this mining operation, our client 3M produces only one kind of steel, an alloy made by combining iron and other elements such as carbon. […]
The 3M Company has operations in more than 60 countries globally, with major investments in South America, India and China. One of these investments is a mining operation in Brazil. At this mining operation, our client 3M produces only one kind of steel, an alloy made by combining iron and other elements such as carbon. Steel is considered to be an international commodity product and has hundreds of applications. In Brazil, there are only two other producers of this particular kind of steel. We were asked to identify new opportunities for this business as well as understand the market dynamics.
A strategic decision framework was created based on genuine insight into the market and determining potential acquisitions in the defined markets. Through a detailed analysis of the past performance and relative positioning, an assessment of the future market perspectives and demand profile a new highly differentiated service offering was developed in order to leverage the existing strengths, suggest greater access to new revenue pools, and drive better margins. The client was provided with a clear strategy and a detailed action plan which was implemented with a great success.